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Trends from the US – What does this mean for your business?
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Advisor360 is a provider of digital wealth management software in the US. Its 2024 Connected Wealth Report highlights the technology attitudes of 300 financial advisers and executives at enterprise wealth management firms in the US, found that technology is quickly dividing the advice market.¹
It concluded that businesses that failed to invest in technology solutions to make their advisers more productive and better able to satisfy their clients, ran the risk of being left behind.
The report noted:
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‘Advisors are increasingly aware that gaps in technology can affect their livelihood. They are no longer interested in waiting for their firms to catch up—and are willing to vote with their feet to access the tools they need to boost their business. Citing a range of concerns from unreliable data to inefficient onboarding, a staggering 92% of the advisors surveyed said they would switch firms over bad tech.’1
Some other interesting statistics from the report include:
- 58% of advisers have lost clients and prospects due to tech troubles.
- 60% of advisers say it occurred in the last year, with 92% saying it occurred in the past two years.
- 43% of advisers report gaining new clients due to another advisor’s lacklustre technology.
- 93% of advisers who rate their tech as modern/state-of-the-art say they’ve acquired clients from competitors.
- 57% of advisers identified a lack of end investor/client capabilities (61%) as their third key technology challenge behind bad data (61%) and not enough automation/AI enabled capabilities (59%).
- 68% of advisers surveyed rely on their mobile devices daily for client communication, as well as workflow and task management, client reporting, trading, and prospecting for new business.
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