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Managed portfolios on HUB24

Managed portfolios on HUB24

Innovation that keeps delivering value for you and your clients with award-winning managed portfolio capabilities.

Managed portfolios are investments owned by your clients but managed by professional investment managers. The investment managers oversee the portfolios and make investment decisions based on your clients’ financial goals and risk tolerance.

Managed portfolios are investments owned by your clients but managed by professional investment managers. The investment managers oversee the portfolios and make investment decisions based on your clients’ financial goals and risk tolerance.

Benefits of managed portfolios on HUB24 for your clients

Tax optimisation capabilities

Our market-leading managed portfolio functionality allows you to optimise tax outcomes at both an account level for HUB24 Invest and HUB24 Super (assets held directly such as managed funds, Australian and International listed securities and other separately held assets) as well as assets held at the managed portfolio level. You can estimate potential Capital Gains Tax (CGT) impacts as a result of delays from the timing of switches and transactions, and model consequences of various tax treatments (FIFO, Min Gain, Max Gain) to select the most appropriate parcels to be sold.1

Customise portfolios for your clients

Are you looking to tailor your clients’ investments to meet their individual needs? Our flexible client-directed customisation capability enables you to exclude specific investments both inside and outside of your clients’ managed portfolios. You can tailor and implement investment strategies to help your clients navigate ethical, social, or other important factors (such as employment-related restrictions on owning specific securities).

Diversify your clients’ portfolios

We know it’s important to offer you and your clients choice, so you can select the right investments to meet your clients’ needs. We offer over 250 managed portfolios on our public menu with a range of single sector and diversified strategies to choose from.2 Managed portfolios can be made up of any mix of cash, direct securities (global and domestic), ETFs, LICs, managed funds, other managed portfolios and more. With HUB24, your clients can hold multiple managed portfolios alongside other investments, all within the one account.

Timely, professional portfolio management

Instructions from portfolio managers are implemented automatically, ensuring client accounts are kept up to date, taking full advantage of the latest expert investment management.

Benefits of managed portfolios on HUB24 for your business

Improve your Client Value Proposition (CVP)

65% of advisers who use managed portfolios believe that they’ve enhanced their focus on advice. These advisers also believe that using managed portfolios has given them greater focus on clients’ financial and lifestyle goals, distanced their value proposition from investment returns and allowed them to place greater emphasis on educating clients.3

Increase client engagement

54% of surveyed advisers who use managed portfolios said that implementing managed portfolios resulted in an improved client experience.3

Reduce paperwork, save time

Managed portfolio changes automatically flow through to your client’s account. This reduces the need to complete advice paperwork whenever a rebalance or portfolio change is made, giving you more time to focus on your clients’ goals.

Deliver consistent client outcomes

Clients in the same managed portfolio share the same investment outcomes, meaning you can stay across managed portfolio changes and performance across your client base.

Investment managers on HUB24

We provide access to over 250 professionally managed portfolios, spanning both Australian and international markets. Our diverse selection of expert investment managers ensures that you can tailor portfolios to meet the unique needs and goals of your clients, offering a broad range of strategies across asset classes. 

Supported by our innovative technology, through our constant commitment to innovation that delivers, we’re empowering our investment managers to deliver and enhance their portfolio strategies, providing the precision and expertise that advisers rely on for optimal client outcomes. 

Earn CPD points with our Managed Portfolio Academy

Our CPD-accredited Managed Portfolio Academy is designed for practice principals, advisers, and support staff to deepen their understanding of how managed portfolios can deliver real client value and drive business efficiencies. 

Our four-module academy provides practical insights into the benefits of professional portfolio management, offering scalable and cost-effective solutions for your clients. Whether you’re looking to enhance client outcomes or improve operational efficiency, our Managed Portfolio Academy equips you with the tools and knowledge to make the most of our innovative solutions. 

Managed portfolio resources for you and your clients

We know how important it is for you to have the right tools to help you explain managed portfolios to your clients. That’s why we’ve prepared these educational guides, case studies and insights.


An adviser’s guide to managed portfolios

A practice guide to managed portfolios

An investor’s guide to managed portfolios

Getting the most out of managed portfolios

Enabling accessible advice with managed portfolios

$3.5 trillion is set to transfer across generations over the next two decades. Are you ready?4

As the intergenerational wealth transfer and aging population contribute to a demographic shift in the financial landscape, advisers continue to evolve their client acquisition and service offerings to cater for younger clients with simple investment needs, who will soon grow to a substantial portion of their client base. For these clients, it often comes down to simplicity and cost, and with HUB24 Discover, you can support your clients with a solution that spans generations.

Insights
16th Jun

16 Jun 2021
Client and business benefits driven by managed portfolio adoption: A case study

For more than 30 years, leading financial services provider Australian Financial Advisers (AFA) invested with a mainstream managed fund provider

Client and business benefits driven by managed portfolio adoption: A case study

For more than 30 years, leading financial services provider Australian Financial Advisers (AFA) invested with a mainstream managed fund provider

Insights
11th Aug

11 Aug 2020
Managed portfolios, prepared meals and future innovation

By: Brett Mennie, Head of Managed Portfolios, HUB24 At their core, supermarkets and distribution platforms are very similar, where managed

Managed portfolios, prepared meals and future innovation

By: Brett Mennie, Head of Managed Portfolios, HUB24 At their core, supermarkets and distribution platforms are very similar, where managed

Insights
16th Jul

16 Jul 2020
Managed portfolios add practice value

The introduction of managed portfolios is assisting advisers meet Best Interests Duty and delivering customer benefits such as tax optimisation

Managed portfolios add practice value

The introduction of managed portfolios is assisting advisers meet Best Interests Duty and delivering customer benefits such as tax optimisation

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^ HUB24 won Best Platform Overall, Best Platform Managed Accounts Functionality, Best in Product Offering, Best in Decision Support Tools, Best in Online Business Management and Most Improved in the 2024 Investment Trends Platform Competitive Analysis and Benchmarking Report. 

1 HUB24 won Best Platform Overall, Best Platform Managed Accounts Functionality, Best in Product Offering, Best in Decision Support Tools, Best in Online Business Management and Most Improved in the 2024 Investment Trends Platform Competitive Analysis and Benchmarking Report. 
2 Advisers rated us #1 for tax optimisation tools in Investment Trends 2021 Adviser Technology Needs Report.
3 Investment Trends January 2022 Managed Accounts Report.

Target Market Determination
A target market determination (TMD) has been prepared which considers the design of this product, including its key attributes, and describes the class of consumer for whom this product is likely to be consistent with based on their likely objectives, financial situations and needs. A copy of the TMD for this product can be obtained from your financial adviser or is available on our website at www.hub24.com.au.

Managed portfolios: frequently asked questions

What are managed portfolios and how can they benefit my clients? 

A managed portfolio (also known as a managed account or separately managed account (SMA)) is a professionally managed collection of investments held on behalf of your client. Typically structured as a non-unitised registered managed investment scheme, a managed portfolio allows your clients to access diversified investments via their superannuation or an investment platform. 
  
Unlike traditional managed funds where clients hold units in a unit trust, a managed portfolio enables your clients to own a beneficial interest in the underlying assets. This structure offers greater transparency and control, as clients can see exactly what investments they hold within the portfolio. Managed portfolios also provide tailored investment solutions, which can help you, as an adviser, align investment strategies with your clients’ specific goals, risk tolerance, and preferences. 

What are the key advantages of using managed portfolios compared to other investment options for advisers? 

Managed portfolios or Separately Managed Accounts (SMAs) offer key advantages for advisers, including greater transparency by providing a clear view of the underlying holdings. This helps advisers explain portfolio changes and strategies more easily to clients, improving clarity and trust. 
  
Managed portfolios also offer flexibility, allowing portfolios to be tailored to meet individual client preferences, goals, or risk levels. Advisers can adjust holdings, including swapping securities or holding cash, to accommodate ethical or social preferences. 
  
Additionally, managed portfolios reduce administrative burdens by automating portfolio changes in line withstanding instructions, saving time and minimising paperwork. With professional portfolio management, client investments are actively monitored and adjusted by experienced managers, ensuring portfolios stay current and aligned with expert guidance. 

How do managed portfolios differ from traditional managed funds? 

A managed fund operates as a unitised trust where investor funds are pooled together and managed by professional asset managers according to a specific investment mandate. Investors in a managed fund own units in the trust, which represent their share of the pooled assets, rather than holding a direct interest in the underlying investments. 
  
In contrast, a managed portfolio allows investors to typically own a beneficial interest in the underlying assets when held in an investment account, giving them more direct exposure to the specific securities. In a superannuation account, the Trustee generally retains the beneficial interest on behalf of the investor. This structure provides greater transparency and control over the individual investments compared to the pooled structure of a traditional managed fund. 

How do SMAs and managed portfolios help advisers manage client risk and returns? 

SMAs and managed portfolios allow advisers to effectively manage client risk and returns through customisation and diversification. These portfolios can be tailored to meet individual client needs by adjusting holdings, such as swapping securities or holding cash. This flexibility is particularly useful for addressing specific ethical, social, or employment-related restrictions on certain investments. Managed portfolios can include a variety of assets, including direct securities (both global and domestic), ETFs, LICs, and managed funds, and can be structured to align with different risk levels or investment goals—ranging from single-sector strategies to fully diversified options. 
  
In addition, managed portfolios provide tax optimisation benefits, as tax obligations are calculated individually rather than pooled across investors. HUB24 offers the ability to model and select tax outcomes that best suit the client’s situation, potentially reducing tax liabilities. These savings can then be reinvested, helping clients grow their wealth more effectively over time.